Recently, the Xinghua Village Cultural Tourism Zone in Chizhou City, Anhui Province is carrying out a straw art festival in full swing, using straw to weave various artistic images and vividly display the local farming culture. According to the management of the tourist area, one of the purposes of holding this art feast is to further enhance the brand awareness of “Xinghua Village”.
Also building the “Xinghua Village” brand are Fenyang, Shanxi, Macheng, Hubei and many other places. Where is Xinghua Village “cowboy’s remote finger”? The war of words in various places has not stopped and is still too close to call “win or lose”.
The battles caused by the hometowns of celebrities and historical sites are not only staged across provinces, but even “brotherly” cities and counties within the province are red-faced and demanding “clear settlement of accounts”. As for the reason for the tireless struggle, whether it is to protect local historical and cultural resources, or to value celebrities and scenic spots to bring immediate brand effects, such a struggle hurts “harmony” and consumes “cost”, and whether it is worth it still requires careful consideration.